The six trackers we find most often on practice websites
One page per script: what it reports and to whom, how it usually got there, the exact strings to search for in your page source, and how to take it off on WordPress, Google Tag Manager, Wix and Squarespace. The counts are the latest scan per practice across 362 dental and physical therapy sites, as of 2026-10-08, the same computation as the benchmark.
| Tracker | Kind | Sites | On a booking or contact page |
|---|---|---|---|
| Google Analytics | analytics | 245 (68%) | 111 |
| Google Tag Manager | analytics | 159 (44%) | 64 |
| Google Ads conversion tag | advertising or behavioural | 77 (21%) | 31 |
| Meta Pixel | advertising or behavioural | 66 (18%) | 23 |
| Microsoft Clarity | advertising or behavioural | 24 (7%) | 10 |
| CallRail call tracking | analytics | 23 (6%) | 10 |
Why the last column is the one to read
Analytics on a home page is ordinary. The same script on the page where somebody books an appointment or fills in a new-patient form reports that page's address, and the address says what the visit was about. Each page explains how to keep a script where it is harmless and take it off the pages where it is not.
Counts by metro and by kind of practice are on the benchmark page.
Guides
- Check your practice website for trackers in five minutes
- What the A, B, C and F grade means
- Six questions to ask whoever built your practice website
Check your own site
The free scan lists every third-party script on your site, page by page, including the ones hidden inside a Tag Manager container. It takes about ten minutes and no call follows unless you ask for one.